P.O.S. INFORMATION
P.O.S : Segmentation, information, highlight
A marking allows clear product segmentation and information to the consumers.
P.O.S. is present at 2 levels.
At the display level :
Headers allow the consumers to identify the different product families : chains, cables, ropes, etc.
At the shelf level :
Kakemonos and technical drawings provide information to the consumer about the products in front of them.
Packaging
Packaging : Clearness, optimisation, environmental protection…
CHAPUIS packaging has been designed for a better product presentation.
Maximum product information enables a quick and easy identification (colour code, drawings, pictograms…).
Environment
The selection of new packaging and material enable protection of the environment.
Shelf-space optimisation
Each product has been analysed in order to optimize its dimensions and the profitability per linear metre.